Our News
Announcing the launch of INSCAT - Insight Skills and capabilities Assessment Tool
Nowell Stone are excited to announce the launch of INSCATTM.
INSCATTM is an assessment tool that allows organisations to evaluate the current skills and capabilities of their “insight team”. No longer is insight just about what the analysts do; but how they do it – i.e. how they integrate and communicate with the business. And this requires something other than technical developments. This requires the analytical and research community to come out of their quasi-technical shells and join the team as fully fledged members of the commercial environment.
With the use of INSCATTM we can identify any gaps and opportunities for changes to the team’s mindsets, behaviours and processes. This enables them to truly evolve and become extremely effective.
In the Press
Insight and People
Database Marketing, 19th October 2007
Many companies find it hard to translate their customer data into usable information to make better commercial decisions, take more effective actions and produce more value. Those who succeed understand that using insight isn’t just about good analysis, it’s about getting people to manage it properly and apply the results.
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Customer Nivarna
Database Marketing, 6th November 2006
Customer-based optimisation is, in theory, the Nirvana of customer-focused marketing. This term, used by suppliers who market the idea, refers specifically to using a very full set of information about customers and prospects to determine not just campaign-level policies (whom to target for which products and when to do it) but total optimisation of marketing decisions.
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Fit for purpose
Database Marketing, 1st June 2006
Third-party supply of sector-coded and relatively up to date and clean business-to-business data has improved greatly in recent years, though there's plenty of room for further improvement...